And what do do about it. Here's a fun fact nobody asked for: your About page is probably the second most visited page on your entire website. Second only to your homepage, it's where people land when they've looked at your work, thought okay this is GOOD, and then immediately gone looking for the human behind it.

You've built something genuinely brilliant. The work is good… really good. Clients come back. Referrals happen. People say nice things in DMs that you screenshot and never know what to do with.

But when someone asks you to send through your bio, or submit a speaker profile, or update your About page, something very uncomfortable happens

If you're a designer, photographer, illustrator, or really any creative, there's a very good chance you could spend three hours perfecting spacing and not think twice, but sit down to write your own bio and suddenly you've reorganised your entire desk, made a second coffee, and convinced yourself you'll do it tomorrow.

Tomorrow has been going on for quite a while now, hasn't it.

It All Begins Here