our true love is
COPYWRITING
Words for creative brands who want to sound like themselves on their very best day.
We provide copywriting services for creative brands across Australia who are over apologising for wanting to sound good. The kind of copy that makes sense, sticks around, and doesn’t need explaining in the follow-up email.
We’re a Brisbane-based copywriting studio working with creative brands across Australia, bringing senior-level strategy and editorial experience to every project.
make your point
BEAUTIFULLY
Strategic website and marketing copy for established creative brands across Australia.
Studio Chevell is a Brisbane-based copywriting studio working with established creative brands nationwide. We write strategic website copy, sales pages and campaign messaging for designers, consultants and creative businesses whose work deserves language that really shows off.
the new standard
FOR CREATIVE COPY
With an editorial background and deep marketing experience, we bring structure, hierarchy and SEO fluency into the mix so your messaging:
ranks without sounding robotic
converts without feeling pushy
carries personality without losing clarity
supports launches, campaigns and growth
Wonderful words, yes. But words with purpose. Words that rank, convert, and hold their own in a room full of other creative brands in a similar space.
copy that creates
THE CONVERSATION
The words used to represent your brand shape how you’re understood. They define your position, signal your standard, and influence whether people pay attention or move right along.
When the messaging is right, your brand stops explaining itself and starts being recognised.
the right words
CHANGE EVERYTHING
Our copywriting services are designed to meet you where you are,
whether you’re refining what exists or building something new.
Best for:
Founders and creative businesses who want their website to finally sound like them, and do its job properly.
What this covers:
Homepage, About, Services, and supporting pages
Messaging hierarchy and page flow (UX)
Editorial-style writing that’s clear, confident, and web-ready
Investment:
Website copy projects start from $2,500
Most projects land between $3,500–$6,000, depending on scope.
Best for:
Campaigns, launches, newsletters, EDMs, and longer-form digital content that needs more thought than “just write something”.
What this covers:
Email sequences and newsletters
Campaign or launch copy
Digital content that sits outside your website
Strategic shaping and writing
Investment:
Digital copy projects start from $1,200
Pricing varies depending on length, format, and complexity.
Best for:
Businesses who want consistent copy support, or focused help over a short period without briefing from scratch each time.
What this covers:
Monthly retainers for ongoing copy needs
Campaign support over a defined period
Website updates, refinements, and extensions
Easy support for busy teams
Investment:
Retainers start from
$2,000 per month
Day rates available from $1,200 per day
CLARITY BEFORE
COPY. ALWAYS.
Before we write a single word, we make sure we know what we’re actually saying.
Direction built in.
Every project starts with alignment, so the copy isn’t guessing. It knows what it’s doing, who it’s for, and where it’s going.
Crafted to perform.
Strategic structure, persuasive rhythm and SEO fluency, shaped in your voice. It reads beautifully and works hard.
Made to carry your brand.
Across your website, launches and campaigns, so you’re not reinventing yourself every time you hit publish.
clever content
JUST FOR YOU
frequently asked
QUESTIONS
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and send a booking request.
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Mostly, we work with creatively led brands, studios, and businesses who care deeply about how they sound. Designers, photographers, makers, founders, and teams with strong ideas and taste.
If you’re outside that world but drawn to our approach, you’re welcome to get in touch. We’ll let you know honestly if we’re the right fit.
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We write strategic copy for websites, campaigns, brand messaging, and ongoing digital needs. That includes homepage and About pages, service pages, launch and campaign copy, newsletters, and longer-form brand content.
If it needs words and you want those words to do more than fill space, it’s probably our jam.
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Yes, in the sense that we write copy that makes sense to both humans and search engines.
We don’t keyword-stuff or write for algorithms alone. Instead, we focus on clarity, structure, and intent, then layer in SEO best practice so your copy can be found without losing its personality.
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Absolutely. Protecting your voice is the point.
Our job isn’t to overwrite your brand, it’s to clarify and refine what’s already there. If your voice hasn’t been properly defined yet, we’ll help shape it with our Brand Story package before we write anything substantial.
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Not always.
If your positioning and tone of voice are already clear, we can jump straight into copywriting. If things feel fuzzy, inconsistent, or hard to explain, a Brand Story is often the smarter first step. We’ll tell you which route makes the most sense before anything is locked in.
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Timelines depend on scope, but most website or campaign projects run between two and six weeks.
We’ll confirm timing upfront so you know exactly what to expect and when.