Paula, founder of Studio Chevell, standing in front of a vibrant abstract artwork in Orange NSW

Studio Chevell was born after one too many conversations with wildly talented creatives who were hiding in plain sight. Gorgeous work. Zero story. No one knowing who they were beyond a logo and a grid of pretty pictures.

We're a creative copywriting studio that fixes that; one founder story, one brand narrative, one pitch at a time.

  
    all about 
STUDIO CHEVELL

Studio Chevell exists for creative business owners, designers, and entrepreneurs who are ready to be seen. Not just liked or followed. Seen, understood, and remembered.

You don't need to wait for a magazine to feature you. You can commission your own founder story that’s written with the same editorial quality and craft as a magazine profile, and suddenly you've got compelling copy you can use everywhere. Your website. Your pitches. Your socials. Media kits. Speaker bios. Everywhere.

our PHILOSOPHY

And when you put your story out there in a way that feels true and unmistakably you? That's when the right people start paying attention. Editors. Podcasters. Dream clients. All of them.

There's a reason people say working with us feels like adding a writer to your team. Because once we're in your world, we're all in. Your story becomes our favourite thing to champion.

YOUR VOICE MATTERS. YOUR STORY MATTERS. AND THE WORDS YOU USE? THEY MATTER TOO.

WHAT WE DO

Creative entrepreneurs and brand founders shouldn't have to sound like everyone else to be taken seriously. You've built something real, with a unique personality, purpose, and a point of view. But somewhere between ‘professional’ and ‘on-brand,’ a lot of creative businesses lose what makes them... them.

We don't polish you into something generic or flatten you with templates and trends. Instead, we write clear, compelling copy and brand storytelling that sounds like you, connects you with the right people, and makes you impossible to ignore.

  
    all about 
OUR FOUNDER

Paula is an Australian journalist and communications specialist who spent years profiling everyone from startup founders to subject matter experts. Now, she works with creative entrepreneurs, designers, and brand founders who've built something meaningful and need help putting it into words.

She’ll take your voice notes, scribbled ideas, and late-night brain dumps, and turn them into brand stories and founder profiles that actually sound like you. The kind of copy you read back and think, "Holy sh*t, that’s me!’

It's part brand strategy, part journalistic instinct, part creative copywriting… all focused on helping you tell your story properly.