(Consistency everywhere)
This is where clarity becomes repeatable.
Includes everything in Brand Story Essentials, plus:
Defined tone of voice
(how your brand sounds, not just what it says)
Tone of voice guidance:
personality traits
do’s and don’ts
words to lean on / avoid
Practical tone examples
(so it’s usable, not theoretical)
Messaging hierarchy
(what to say where, and why)
Two working sessions (or async equivalent)
A comprehensive Brand Story + TOV document
your team and collaborators can actually use
Does NOT include:
Website copywriting
Campaign or launch copy
Best for:
Brands with multiple touchpoints, collaborators, or team members who need to sound consistent without being micromanaged.
(Consistency everywhere)
This is where clarity becomes repeatable.
Includes everything in Brand Story Essentials, plus:
Defined tone of voice
(how your brand sounds, not just what it says)
Tone of voice guidance:
personality traits
do’s and don’ts
words to lean on / avoid
Practical tone examples
(so it’s usable, not theoretical)
Messaging hierarchy
(what to say where, and why)
Two working sessions (or async equivalent)
A comprehensive Brand Story + TOV document
your team and collaborators can actually use
Does NOT include:
Website copywriting
Campaign or launch copy
Best for:
Brands with multiple touchpoints, collaborators, or team members who need to sound consistent without being micromanaged.
