Brand Story Essentials

(Clarity, fast)

This is about articulation, not reinvention.

Includes:

• Brand positioning refinement
  (who you’re for, what you do, what makes you distinct)

• Core brand story
  (a clear narrative you can reuse for About pages, bios, intros)

• Key messaging pillars
  (the main ideas your brand consistently returns to)

• Language you can lift directly into:

  • website copy

  • bios

  • proposals

• One guided questionnaire

• One working session (or async equivalent)

• One consolidated Brand Story document

Does NOT include:

• Full tone of voice system

• Written brand guidelines

• Website copy

Best for:
Brands who know who they are but can’t quite say it yet.