BLOG
founder features
WHY CREATIVE BRANDS NEED STORYTELLING
about pages only tell
HALF THE STORY
Can I tell you something I see all the time?
Creative founders in real life? Magnetic.
Ask them about their work and you’ll get stories. The accidental niche. The client that changed everything. The year they nearly quit. The quiet pivot that made them braver.
And then you open their About page, and it’s… polite.
A list of credentials. A tidy timeline. A version of “I’m passionate about helping brands grow.”
Um, where did you go?
You compressed yourself and now you’re barely recognisable.
I get it, you’ve been told to keep it short. Keep it safe. Keep it professional. But there’s a better way.