Behind the scenes: creating Studio Chevell
If I close my eyes, I can imagine a world full of creativity and connection.
We bring out the best in beautiful brands
Our story
The old school world of writing was very much split into two camps. Journalism and marketing. And then in the depths of the unknown was an IT team making websites with code.
I didn’t start out wanting to be a journalist, chasing after news - and I didn’t really want to work in advertising, because that seemed dull. I wanted to be a magazine editor (not even a writer, ha!) and help share wonderful design, fashion, tips and tricks with an audience of people. Wouldn’t that be wonderful? Well we all know what’s happened to magazines in recent years, and it seems now that the lines are very blurred between editorial and advertising.
It’s my mission to write the words that bring out the best in a brand, where that be
What we do
There’s something magical about words. The way they transform something bland into something wonderful, they give meaning to
Who we do it for
Creative movers and shakers. Product managers, founders, artists and creatives alike. Anyone who’s creating something wonderful to share with the world. Purpose driven brands, ideas that are yet to be seen.
How we do it
We ask lots of questions, and find out who you (or your brand) are, what makes you tick, what your goals are, why you’re doing what you’re doing. Who your audience is, what their needs are, why they need you. Then we turn it into the copy that creates a beautiful harmony. We align the copy on your website, within your product or offering itself, with your marketing, your PR and your social media presence.