Studio Chevell is a one-woman editorial house

Hi, it’s me! Paula.

I write founder stories for creative business owners who are ready to be seen — properly seen. Not just liked or followed. Seen, understood, and remembered.

Because here’s the truth:
You don’t need to wait for a glossy mag to tap you on the shoulder and say, “Hey, we’d love to feature you.”
You can do that yourself. Right now. On your own website.

And the wild part? Once you do that — once your story is out there in a way that feels sharp, true, and actually you — other people notice. Editors. Podcasters. Clients. You name it.

That’s why I started Studio Chevell.

Why I do this…

For a long time, I doubted what I could achieve.

I wasn’t loud enough. Or bossy enough. Or cool enough to hang with the go-getters in my field. (You know the ones — big energy, big earrings, big personal brands.)

Wild, right?

That thinking stuck around until I realised I didn’t need to be any of those things to do what I love — or to make a real impact in the creative industry.

I remembered:

  • I left media planning and buying because I couldn’t not do something creative.

  • I practically begged for a job in magazines so I could tell the stories of artists, designers, creatives (and even a few farmers) — and help readers find their thing.

  • I created digital platforms at a university to help students reach their dream careers — because I believed their stories mattered.

Now I help fellow creatives and ambitious brands be heard. Properly heard.

I take your brain dump of bullet points and half-formed thoughts and turn them into soul-capturing, story-driven copy that feels like you — only clearer, sharper, and 100% ready for the spotlight.

Whether it’s your About page, service blurbs, or a feature-style piece that shows people who you really are…

I make sure your words reflect:

🧠 Who you are

💡 What you do, and who you do it for

🔥 Why you do it (sometimes it’s just in your bones)

🔎 How your people are already out there, looking for exactly what you’ve got

I’m a former journo, so profile writing is my thing.

Before this, I was a journalist and communications specialist, profiling everyone from international students to startup founders to subject matter experts who used phrases like “value add” without irony.

Now? I get to work with creatives who’ve built something meaningful — and need help putting it into words.

Let me break it down

I take your voice notes, scribbled post-its, and those 11:07pm brain dumps in the Notes app — and turn them into a story that actually sounds like you. Just... clearer. More you-ish. The kind of thing you read back and go, “Ohhh, yep. That’s it.”

It’s part strategy, part gut instinct, part journalistic nosiness (the good kind — promise).

Through my Editorial Edit package, I ask the right questions — the gentle, curious ones that help untangle what you really want to say. Then I shape it all into one story that makes sense. The kind that shows people who you are, what you do, and why you’re worth remembering.

Because the words are already in you. You just don’t need to write them alone.

Curious? Check out the package here.

Let’s tell your story

Send an enquiry and I’ll book a time for us to chat!