A HYPOTHETICAL // VIDEOGRAPHY

You’ve seen some beautiful videos on social media, and decide you absolutely must have one for your brand. So, you swiftly hire the videographer that wowed you with their visual storytelling, send them a paragraph about why your business is awesome, and show up to the shoot ready to make magic.

Here’s the thing, if you don’t have a clear idea of who, what, where and why you’re filming, the videographer (whose skill is in shooting and editing footage, not in writing scripts, styling the set, or developing your brand strategy) could start to cost you more than you’d hoped as they very kindly try to get you to make decisions on the fly, and constantly check in for direction.

Then when it comes to a finished product, does it really tell the story you’d like it to? Can you use it on multiple platforms? Have you requested different versions for different purposes? Have you prepared your branding for inclusion during editing? Do you wish you’d known all of this before you started?

Phew, you can relax. We’re here to help you create a clear brief for your video team, and guide you through as much of the decision making process as possible in advance. You’ll be amazed at what a great videographer can do when they’re able to focus on capturing footage that tells your story.