  I'm Paula - 
Your savvy copywriter and creative cheerleader

Welcome to Studio Chevell

Guess what? Marketing your business doesn’t have to be hard! It’s all about authenticity, clever copy and some solid creative planning.

I know, it’s easy for me to say - I’ve always wanted to write, edit and design - but I firmly believe that you can also have a brand, business and online presence that’s really you.

Fun fact:

My brain functions best smack-bang in the middle of logic and creativity. I enjoy combining my journalistic-prowess with business-savvy implementation. And I mostly enjoy it online.

My cup is full when I…

Help other creatives find their unique voice

Celebrate amazing ideas & achievements

Welcome a community of creative souls

Inspire future creative brand owners

My own story goes something like this…

For a long time, I doubted what I could achieve. It seemed to me that I wasn’t loud enough, bossy enough or cool enough to hang with the go-getters in my field.

Crazy, right? (Thanks, inner critic!)

My attitude changed when I realised that I didn’t have to be any of those things to do what I love and have an impact within the creative industry.

I remembered that:

I turned my back on media planning and buying because I knew I HAD to do something creative.

I practically begged for a job in magazines so I could tell the stories of artists, designers, creatives and farmers, and help inspire readers to find their passion.

I created online platforms at a university to help students achieve their dream of completing a degree and working in their chosen field

Fellow creatives and ambitious brands need to be heard, and I’m here to help them do that.

I’d love to help you tell your story through clever copy and human-centred creative direction

Copywriting and editorial

I’ll take a brain-explosion of bullet-points and turn them into beautiful, soul-capturing, real copy that tells your story and propels your tribe into a state of ‘can’t live without it’ excitement.

Whatever you need clever words for, I’ll make sure they reflect:

Who you are
What you do, and who you do it for
Why you do it in the first place (sometimes it’s just in our bones!)
Where/how your tribe are looking for you and you’re offering

Creative direction

I’m here to help you achieve your business goals, no matter how creatively confident you are.

Let’s put a clear plan in place for your projects, and make sure the money you invest in branding, copywriting, staff and development is going to return a finished product that makes you happy.

Clear creative direction will save you countless hours of experimentation and lots of frustration, by planning the right creative hires at the right time, with a clear road-map and carefully considered requirements.

You’ll especially love this service if you’ve ever thrown your hard earned cash at developers and designers and ended up with a dud result.